![]() The third field is a random unique ID (randomly generated number). If you have set up a cookie at the sub-domain level, like, then the second field would have a value of 3 as there are now three components separated by a dot. The first component is ‘analytics’. The second component is ‘optimizesmart’. The second field is the number of components at the domain level, separated by a dot.īy default, the _ga cookie is set on the top-level domain with the root level (/) path. So if you have set a cookie at the top-level domain like, then the second field would have a value of 2 as there are two components separated by a dot. One component is ‘optimizesmart’, and the second component is ‘com’. The first field is the version number like GA1. This is what a user looks like to Google Analytics. Step-1: Click on the three dots in the left corner of your Chrome browser and then click on ‘Settings’. The following steps will guide you in checking Client ID on your website: How to check Client ID (aka _ga cookie in browser) However, Google Analytics 360 users can request unsampled reports. Reports generated using this method may undergo sampling if certain conditions are met. It takes longer than the precalculated method as it has to retrieve the data from the raw and unprocessed tables. #2 Calculated on the fly: This method is used on much larger data sets. This is used for audience overview reports or to build a custom report without adding any segments. This calculation method is used for smaller date ranges where data is retrieved from the already existing tables and serves the reporting needs quickly. #1 Precalculated method: T his method calculates users for a single dimension like date of the year, week of the year, or month of the year. Yes I want the ebook Google uses two methods for calculating users. Get this 70 page detailed checklist containing screenshots, step-by-step instructions and links to articles Do you want to set up Google Analytics 4 (GA4) fast and correctly? Although the same user is accessing our website, Google still considers this user a new user since the Client ID was deleted. Scenario-3: If the user clears his cache and cookies, the Client ID will be deleted, and a new Client ID will be generated. However, he is the same user who accessed your website from a personal laptop earlier. Since Client ID is not present, Google considers them a new user. Scenario-2: The same user now uses his mobile device to access your website. Scenario-1: A user visits your website for the first time from a personal laptop, and Google Analytics assigns it a Client ID since it is the first visit and they are considered a new user. Let us take an example to understand this better. The Client ID is set by the _ga cookie (the Universal Analytics Cookie).īelow are some of the scenarios where Google will not be able to identify the same users as returning users. Here, ‘124562358’ is a unique random number, and ‘46738999’ is the first timestamp.Ĭlient ID is assigned to each unique user of your website/app. The first timestamp is the time of the first visit by a user or the time when the Google Analytics cookie was first set for the user.įollowing is an example of a Client ID: 124562358.46738999 ![]() Thus, the Client ID comprises a unique random number and the first timestamp. If the Client ID is not present, Google Analytics will consider them a new user and generates a new client ID. If the Client ID is present, Google Analytics considers them a returning user and starts a new session. When someone visits your website, Google Analytics checks for the Client ID. When a user visits your website for the first time, this Client ID is generated by the Google Analytics script and placed in a cookie value in your browser’s local storage data. Let’s understand it more technically.įor Google Analytics, a user is a combination of a unique random number and the first timestamp. This combination is called ‘ Client ID‘. If the person has visited your website for the first time, they would be counted as a ‘new user’, and if a person has visited your website more than once, they would be counted as a ‘returning user’. In Google Analytics, a user is a person who has visited your website. Tips while using the Users metric in Google Analytics.A person can be counted as a new/returning user more than once.Google Analytics does not report on the number of returning users by default.Google Analytics does not have any ‘Returning Users’ metric.Google Analytics does not report on unique users.How Google Analytics counts new and returning users.How to check Client ID (aka _ga cookie in browser). ![]() Google uses two methods for calculating users.Understanding users in Google Analytics. ![]()
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